May 24, 2023 – (Orlando, Fla.): TMRW Sports, which is focused on building progressive approaches to sports, media, and entertainment, has added five cultural icons from across the music industry – Justin Bieber, DJ Khaled, Macklemore, Jake Owen, and Darius Rucker. The announcement was made today by Mike McCarley, TMRW Sports Founder & CEO, who created TMRW Sports alongside co-founders Tiger Woods and Rory McIlroy.

“Golf is thriving from a surge in cultural relevance that spans generations and demographic groups,” said McCarley. “These entertainers come from different walks of life and have different fanbases, but all share a real passion for golf and, in their own ways, can introduce golf to new fans. Their addition rounds out the collective expertise and reach of the TMRW Sports investor group across finance, sports business, technology, and media. We appreciate their support and their collective one billion social followers will further fuel TMRW Sports’ upcoming projects fusing sports and tech.”

TMRW Sports’ initial investment round was co-led by Connect Ventures and 25madison Ventures. The TMRW Sports investment group’s sports experience includes team ownership in every major league and ranges across F1, NFL, NBA, Premier League, MLB, NHL, MLS, tennis, esports, surfing, and golf. TMRW Sports recently announced three additional NBA greats – Shaquille O’Neal, Dwyane Wade and Kevin Durant – as well as MLB superstar Mike Trout and sports and media business icons Michael Rubin and Greg Maffei to its investor roster. With the addition of these five musicians, the global reach of TMRW Sports’ Investor Group now exceeds one billion followers across Twitter and Instagram.