Preliminary Wave of Licensing Partners Ranges from Global Sports Brands to Emerging Golf Lifestyle Products, Including Adidas, Greyson, Peter Millar, Seamus, and 47 Brand.
Palm Beach Gardens, Fla. (May 13, 2023): TGL presented by SoFi, the new tech-forward, team golf league developed by Tiger Woods and Rory McIlroy’s TMRW Sports in partnership with the PGA TOUR, has announced its first wave of licensing partners to showcase the recently unveiled brands for TGL’s six teams: Atlanta Drive, Boston Common Golf, Jupiter Links Golf Club, Los Angeles Golf Club, New York Golf Club, and The Bay Golf Club. TGL’s licensed merchandise program is built upon the league’s multi-year partnership with Fanatics, a global digital sports platform, which is the official operator for the league and individual teams’ e-commerce platforms and in-venue retail at the SoFi Center in Palm Beach Gardens, Fla.
“As we continue to build out the foundation of TGL presented by SoFi, it has been a priority for us to partner with well-respected brands to help bring our teams and league to life for golfers and sports fans. This initial roster of licensing partners, alongside Fanatics, exemplifies our commitment to quality and showcases our focus on creating a first-class experience as fans learn more about our six TGL teams,” said Maureen Murrah, vice president, Licensing, TMRW Sports Group. “Now that TGL’s team brands have been unveiled, we can continue to expand our licensing program for our teams’ communities as we ramp up towards launch in January 2025.”
The initial roster of licensing partners includes a wide selection of merchandise and price points, including apparel from Adidas, Greyson, johnnie-O, Peter Millar, Swannies, Seamus, 47 Brand, and 500 Level; headwear from Ahead, Pukka, and 47 Brand; and accessories from AGD Drinkware, Golfballs.com, Logo Brands, Seamus, and Wincraft. The merchandise assortment will expand rapidly through the end of 2024 as TGL prepares for its launch in January 2025, including a broader selection of both premium and lifestyle merchandise, collaborations, and limited-edition surprise drops in both TGL’s and each team’s web shops. CAA Sports Licensing is managing the licensing program.
TGL presented by SoFi:
TGL presented by SoFi consists of six teams of PGA TOUR stars competing in progressive, fast-paced team golf within the custom-built SoFi Center, a 250,000 square foot, steel-supported venue on the campus of Palm Beach State College in Palm Beach Gardens, Fla. TGL will launch on the first three Tuesdays of January 2025, starting with Tuesday, Jan. 7 in prime time on ESPN and ESPN+ in the U.S. and with other prominent media partners around the globe. To learn more about TGL, its teams, rosters, competitive format, and technology, visit TGL’s Explainer Page.
Community-building activities for TGL’s six inaugural teams will continue to be unveiled this year, as will the season schedule and other fan-centric elements. Each TGL team is comprised of four PGA TOUR players and will have three players compete in each match:
- Atlanta Drive GC: Justin Thomas, Patrick Cantlay, Billy Horschel, and Lucas Glover. Ownership: Arthur M. Blank, AMB Sports and Entertainment (Atlanta Falcons, Atlanta United, PGA TOUR Superstores).
- Boston Common Golf: Rory McIlroy, Keegan Bradley, Adam Scott and fourth team member to be announced. Ownership: John Henry, Tom Werner, Mike Gordon, and Fenway Sports Group (Boston Red Sox, Liverpool FC, Pittsburgh Penguins, RFK Racing).
- Jupiter Links Golf Club: Tiger Woods, Max Homa, Tom Kim, and Kevin Kisner. Ownership: Tiger Woods’ TGR Ventures and David Blitzer (Philadelphia 76ers, New Jersey Devils, Cleveland Guardians, Washington Commanders, Crystal Palace FC, Real Salt Lake).
- Los Angeles Golf Club: Tommy Fleetwood, Sahith Theegala, Collin Morikawa, and Justin Rose. Ownership: Alexis Ohanian, Seven Seven Six, Serena Williams, and Venus Williams; as well as limited partners the Antetokounmpo brothers, Alex Morgan, Servando Carrasco, Michelle Wie West, and Tisha Alyn.
- New York Golf Club: Rickie Fowler, Xander Schauffele, Matt Fitzpatrick, and Cameron Young. Ownership: Steven A. Cohen (New York Mets) and Cohen Private Ventures.
- The Bay Golf Club: Wyndham Clark, Ludvig Åberg, Min Woo Lee, and Shane Lowry. Ownership: group led by Avenue Sports Fund with Marc Lasry, Stephen Curry; as well as limited partners Andre Iguodala and Klay Thompson.
TGL’s venue, SoFi Center, is an unprecedented, tech-infused arena for golf and will create an intimate and unique “greenside” fan experience with 1,500 seats wrapping around TGL’s field of play, which at nearly 100 yards long and 50 yards wide is the size of a football field.
- ScreenZone: Within TGL’s competitive matches, the integration of the league’s technology mix starts with teams teeing off from real grass tee boxes in the ScreenZone to play custom-designed, virtual holes projected onto a 3,000-square-foot screen (64’x46’), more than 20 times larger than a standard golf simulator screen (144 square feet, 16’x9’).
- GreenZone: Once teams are inside approximately 50 yards they will transition to live action and finish each hole within TGL’s GreenZone, a 22,475-square-foot short game complex that transforms between holes. The GreenZone using advanced technology to make each hole a unique challenge for the teams, including its 41-yard-wide turntable that rotates the green and three bunkers to change approach angles and nearly 600 motorized actuators embedded under the synthetic putting surface to morph its topography.
- Broadcast Enhancements: TGL’s technology mix allows for every shot to be broadcast live, teams playing within a 40-second shot clock, all players being mic’d, delivery of advanced shot data, and other broadcast enhancements.